ENTREPRE2,000 People Showed Up. The Conference Still Lost Money. | Michael Beches
Michael Beches and his co-founders drew 2,000 people to a blockchain summit in Vienna. Then the bills came in. He tells Josef Holm how a smaller event bought them time and why a hybrid summit finally changed the numbers.
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About this episode
What happens when an event looks like a success from the audience and a loss on the balance sheet? Michael walks through the costs he and his co-founders misjudged, and why a smaller event gave them room to regroup.
When COVID forced the next summit online, a hybrid format helped them pay off the debt. Michael shares what he took from the experience into MarketWerk.
In this conversation
- The bet behind the Vienna summit
- Meet Michael Beches
- When the bills came in
- How the idea made it from LA to Vienna
- From student meetups to a 2,000-person summit
- Tickets, sponsors and the biggest bill
- A smaller event buys them breathing room
- Why they went big again
- COVID forces a new plan
- How the hybrid summit cleared the debt
- What Michael took into MarketWerk
- What MarketWerk does today
- Rapid fire
